At Specialized they are cyclists – a fact that has been at the heart of every decision they make since 1974. When there were no high-quality bicycle tires on the market yet, they set to work themselves. When people wanted to ride in mud on cruisers, they created the first production mountain bike. When cyclists wanted to go faster, they invested in carbon and built their own wind tunnel. And when they saw some kids struggling to focus in school, they created the Specialized Foundation to help them by getting them to cycle.
Made for cyclists, by cyclists.